The Art of Modern Alchemy
We don’t just make soap.
We make statements. Rituals. Rebellions.
At 2nd Ground, we believe in transformation. Not just of skin—but of systems.
In a world drowning in waste, we practice modern alchemy:
Turning yesterday’s coffee grounds into today’s cleanest ritual.
How it Started
It began with a walk past a café trash bin.
The smell of rich espresso still clung to the air—and all that potential was headed straight to landfill.
That didn’t sit right.
So we started small. Collecting grounds by hand. Experimenting in a cramped Brooklyn kitchen.
Pouring our first batch of soap with nothing but determination, grit, and a wild belief:
Waste isn’t the end. It’s the beginning.
What We Make
Every bar we craft is a layered 2-in-1 soap + scrub, made with organic oils and upcycled coffee grounds.
Exfoliating. Moisturizing. Zero B.S.
No plastic. No palm oil. No greenwashed gimmicks.
Each bar is a tiny act of resistance—and a reminder that clean doesn’t have to come at the planet’s expense.
Soap is just the beginning.
We’re on a mission to prove that upcycled ingredients belong everywhere—in self-care, in skincare, in daily rituals.
Upcycled coffee grounds are just our first elixir.
More is coming.
Why We’re Different
The beauty industry loves buzzwords: “eco,” “natural,” “sustainable.”
But behind the curtain, it’s still a machine built on waste, toxins, and shiny packaging.
We don’t play that game.
We’re a one-person rebellion (for now), collecting real café waste, making real cold process soap, and shipping it to people who give a damn.
This isn’t branding—it’s belief.
Join the Ritual
This is a call to the rethinkers, the renegades, the ritual-makers.
If you believe the world needs less waste and more meaning—welcome.
You’re one of us.
🜃
2nd Ground
Modern Alchemy for a Dirty System