Waste, Transformed
into Wellness.
Handcrafted, upcycled coffee soaps made in Brooklyn. Because what's left in the pot can still do something beautiful.
Our Story
Born from the bottom of the cup.
2nd Ground started with a simple question: what happens to all those spent coffee grounds? Every bar we make rescues grounds that would otherwise end up in landfill — turning them into a natural exfoliant that's genuinely good for your skin and the planet.
We partner with reforestation and ocean cleanup initiatives, so every shower you take gives something back.
— Mark, Founder & Head Soap Maker
Read Our Full Story
Negative
Why 2nd Ground
Good for your skin. Better for the world.
Upcycled Coffee Grounds
Post-brewed grounds rescued from waste and cold-pressed into each bar — delivering natural exfoliation, reduced puffiness, and improved skin texture.
Plastic-Free & Handmade
Every bar handcrafted in Brooklyn with zero plastic packaging. Just good ingredients, thoughtfully made — rescuing nature one shower at a time.
Giving Back
A portion of every purchase supports active reforestation and ocean cleanup initiatives. Your self-care routine becomes a force for real environmental impact.
The Collection
Creatively Clean.
Sale
Customer Love
People are talking.
"These are amazing smelling bars — sold 3 in the first half hour they were in my store."
"We love the scents and the soaps exfoliate amazingly! The idea of reusing coffee that would otherwise go to landfill is brilliant. 10/10!"
"This has quickly become one of my favorite bar soaps — the exfoliating aspect and citrusy smell is on point!"
For Retailers
Sell something worth believing in.
2nd Ground bars move fast and the sustainability story sells itself. Our wholesale program is designed to help retailers succeed from day one.
Wholesale & Refillery Program
Starter kits with staff samples, flexible ordering, and full brand support. Also available on Faire.
Apply for Wholesale