About us

Introduction: The spark that ignited 2nd Ground

Every morning in Brooklyn, the aroma of freshly brewed coffee fills the air as locals start their day. But for us at 2nd Ground, that familiar scent sparked an idea that would change everything. We couldn't help but wonder: what happens to all those used coffee grounds?

As we dug deeper, we discovered a startling truth. Millions of pounds of coffee grounds end up in landfills each year, contributing to greenhouse gas emissions. That's when our lightbulb moment happened – what if we could give these grounds a second life?

Our mission and values: Sustainability at our core

At 2nd Ground, we're more than just a soap company. We're a movement towards a more sustainable future. Our mission is simple yet powerful: to transform waste into wonder, one bar of soap at a time.

We believe that small actions can lead to big changes. That's why we've committed to upcycling used coffee grounds from local Brooklyn cafes, turning what was once considered waste into luxurious, eco-friendly soaps. Our values are rooted in sustainability, community, and innovation – always striving to find new ways to reduce our environmental impact.

The journey: From coffee grounds to luxurious soaps

Our journey from idea to reality wasn't always smooth, but it was always exciting. We spent months perfecting our formula, ensuring that each bar of soap not only cleaned effectively but also provided natural exfoliation and invigorating aromas.

We source our coffee grounds from local cafes, building relationships within our community. Each small batch of soap is handcrafted with care, free from harmful chemicals and harsh additives. The result? A product that's good for your skin and kind to the planet.

Community impact: How we're making a difference in Brooklyn

2nd Ground isn't just about making soap – it's about making a difference. We're proud to be a part of Brooklyn's vibrant community, working hand-in-hand with local businesses to reduce waste and promote sustainable practices.

Our impact extends beyond our products. We're committed to educating our community about eco-friendly practices and the importance of minimizing our environmental footprint. From workshops to partnerships with local schools, we're spreading the message of sustainability one conversation at a time.

Looking ahead: Our vision for a greener future

As we look to the future, our vision is clear: to continue growing our impact and inspiring change. We're exploring new ways to upcycle other materials, constantly innovating to create more sustainable products.

But we can't do it alone. Every time you choose a 2nd Ground soap, you're not just choosing a product – you're choosing a more sustainable future. You're part of our story, and together, we're writing a new chapter for our planet, one bar of soap at a time.